The initiative supports enterprises with cleantech for livelihood applications to undertake large-scale commercial deployment for their solutions. This is done through an integrated gendered lens and we use the evidence generated to catalyse the sector.
India’s rural economy, comprising 119 million farmers and 34 million microenterprises, is constrained by unreliable electricity access; more than four million microenterprises mention lack of reliable electricity as the biggest challenge to their businesses.
The electricity gap for the rural economy could be addressed through clean energy innovations, which have a market potential of over $50 billion and can impact 3 crore livelihoods in India. Currently, while these innovations exist, their deployment is limited. They are struggling to scale due to a lack of policy and financial support and are unable to unlock support due to lack of evidence, creating a vicious circle.
In order to break the vicious cycle at the commercial valley of death and trigger the $50 billion market, Powering Livelihoods envisages a four-fold approach with gender-inclusive strategies at its core. The programme will provide enterprise support to enable women-friendly product enhancements and commercial deployments, generate evidence at scale, disseminate knowledge to key stakeholders, and unlock sectoral support and growth.
Powering Livelihoods (PL) has planned an impact assessment study in two phases to adequately capture the impact of the technologies in PL’s portfolio, which represent more than 80 per cent of the sector in terms of revenue. In 2022, we undertook Phase I of the impact assessment study, involving end-users of six different DRE-livelihood technologies
71% of end user experienced increase in income
35% increase in annual income was experienced by a typical user
86% end user had improved confidence to earn and work
88% end users experienced increased support of family members/ spouses
2X increase in productivity of silk reeling users compared to earlier reeling practices
0.7 litres of average increase in milk yield per day per animal using solar vertical fodder grow unit
89% women users reported increased participation in events
93% women users reported having gained relevant knowledge and skills
Call for Applications
December 2020 – January 2020
Application Screening and Enterprise Shortlisting
January 2020 – April 2020
COVID-19 support to Shortlisted Enterprises
June 2020 – August 2020
Cohort Launch
August 2020
Incubation Programme
September 2020 – March 2023
Cohort Graduation
March 2023
Watch how ‘Demo Champion’ Neetu Tandon’s entrepreneurial journey is powered by an energy-efficient food-processing machine.
Watch how solar-powered refrigerators are changing the livelihoods of women working in the dairy value chain in Rajasthan.
Watch how women-led Farmer Producer Organisations (FPOs) in Andhra Pradesh are reducing on-farm waste and increasing incomes through solar dryers.
We aim and measure the impact of Powering Livelihoods at three levels: End-user, Enterprise and Ecosystem
using clean energy-powered livelihood solutions with over 1/3rd being women.
increase in income of at least 3/4th of the beneficiaries.
unlock end-user credit for DRE livelihood technologies
cleantech enterprises onboarded
increase in cumulative revenue of the programme enterprises
DRE livelihood technology deployments
CEEW and Villgro have co-conceptualised Powering Livelihoods and are collaborating to catalyse India’s rural economy through clean energy-based solutions.